Design Thinking for New Product Development (Leradia Case Study)

نویسندگان

چکیده

The development of a new product is an important thing to do for developing business, moreover in the fashion business industry. New can determine how organization brings off its succession, such as sales and profit. bring 50% 40% profits organization. needs be done fulfill customer’s wants complete their demand product. As Leradia modest from Indonesia has not generated unique perspective customers understood persona well pain gain. Thus, order avoid failure connect with customers, compete market, aims understand customer gain get know what kind development. Qualitative methods are used by interviewing six Leradia’s most loyal develop understanding customers. Adopted study methodology design thinking there five stages proceed data gathered; Empathizing, Defining, Ideate, Prototype, Test. Starting analyzing until proposed testing solution feedback point view.

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ژورنال

عنوان ژورنال: International Journal of Current Science Research and Review

سال: 2022

ISSN: ['2581-8341']

DOI: https://doi.org/10.47191/ijcsrr/v5-i8-29